Comments on: Thailand in the News Week Ending 6/26/10

By: Talen

Talen — Thu, 01 Jul 2010 00:18:13 +0000

Martyn, Don’t underestimate Martha…she is a billion dollar industry in the states with an army of followers. When she says do something or buy something they usually do.

That being said it won’t pull the kind of numbers that will stagger TAT but it will definitely increase interest and I think that’s what they are going for at the moment.

By: Martyn

Martyn — Wed, 30 Jun 2010 23:20:12 +0000

Talen I’ve never heard of Martha Stewart (should I have) but Catherine’s comment will have me googling to see what put her away for a stretch…interesting.

Thailand does attract a lot of young university gap year females but ladies in the 25-45 age range are not such a common sight. I guess motherhood has clipped their wings by then. I do wonder if this is another futile attempt by the TAT to improve tourism because I don’t think it’s going to work. Military takeovers, airport sieges and rioting tend to put most people off travelling to a country. Women in the targeted age bracket are also smart enough at that stage of their life to weigh up more attractive options. They scare a bit more easily than men as well. I still haven’t forgotten TAT’s Siam Sunray, that really pulled the punters in.
Martyn´s last blog ..Big Balls and Baggy Shorts – Winning Isn’t Everything

By: Talen

Talen — Wed, 30 Jun 2010 11:41:11 +0000

Danger, I think it will definitely put Thailand back in the minds of women that have either written it off or forgotten about it.

By: Talen

Talen — Wed, 30 Jun 2010 11:39:52 +0000

Chuck, I bet that TV would have been nice though…

Unfortunately trucks are on the expensive side in Thailand.

By: Talen

Talen — Wed, 30 Jun 2010 11:38:19 +0000

Rick, I’m not in Martha’s demo either…matter of fact I am running away from her and her demo

Ford will do well because they actually know how to run a company…they very well could be the last standing American Manufacturer in a few years..

By: DangerMan

DangerMan — Wed, 30 Jun 2010 09:59:20 +0000

LOL Martha Stewart, yeah I’m not massively convinced that she’s gonna pull in all the punters. Will be good for the cooking, but maybe not the draw that they are hoping for.
DangerMan´s last blog ..Danger Man checks out Thailand…

By: ChuckWow

ChuckWow — Wed, 30 Jun 2010 09:09:59 +0000

Hmmm… Ford pang mak mak !

A few years back standing on the second floor of the Central Festival Center in Pattaya overlooking a display of Ford pick-ups I commented to my wife that for the same money we could buy a Ford and one of the giant screen TV’s on display behind us or we could buy a house and a Toyota Tiger pick-up.

We did the latter.

By: Catherine

Catherine — Wed, 30 Jun 2010 07:08:26 +0000

Rick, I’m a Nissan gal myself as they build quality vehicles. And their 300zx just rocked.
Catherine´s last blog ..Successful Thai Language Learners- Ian Fereday

By: SiamRick

SiamRick — Wed, 30 Jun 2010 07:02:20 +0000

Argh … I read the Ford Thailand sales with an extra digit. Bottom line is, Ford has long way to go to overtake Isuzu, and will have to pass Nissan and Mitsu in that race.
SiamRick´s last blog ..Getting motorcycle fever again

By: SiamRick

SiamRick — Wed, 30 Jun 2010 06:23:07 +0000

Two really good news items, Talen. I think the Martha angle might just work (for me, she’s meaningless but I’m not in her demo). I’ve met a lot of women here at home who have already been to LOS and loved it. So Thailand has “top of mind” in marketing terms. There may be less adventureous women who break out of their shells on the word of Martha.

Ford is on a winning streak, but without any government financial aid, as you say. Its models, especially the Fiesta, coming next month to NorthAm, and the forthcoming new Focus should be winners — especially because they’re coming with Euro dynamics intact. The expansion in LOS is a “good thing” (*TM). If Ford can get across the fact its pickup trucks have been No. 1 selling vehicles in NorthAm for years in SEA, it might have a chance of taking 2nd place Isuzu. Looks like Toyota will be almost impossible to unseat. I’d have to consider a Ford truck if it came to that in LOS. Frankly, Toyotas do nothing for me. And haven’t for several years, long before the recalls.
SiamRick´s last blog ..Getting motorcycle fever again